Do you struggle with copywriting? It’s not surprising. Whether you’re writing product descriptions, regular blog posts, or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity.
It’s not just the writing that can be a struggle. It’s coming up with ideas, crafting titles, and developing outlines as well.
That’s where AI content generator tools come in.
Do you like the idea of giving an AI blog writer a few instructions and letting it generate engaging copy while you’re focusing on more pressing tasks?
Well, now it’s possible, thanks to AI content writing tools. Let me introduce you to how they work and how they could transform your content marketing strategy.
What Is AI Copywriting and How Does It Work?
An AI content generator is computer-generated writing produced with natural language processing tools.
First, decide what you want to write about and what content you need. Then, you set parameters for the AI blog writer or copywriting tool to follow. For example, you want a social media post advertising a new yoga class. You would enter those instructions into the tool. In some cases, you can even request a particular tone to guide the tool.
Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free.
Since AI has become a firm part of the marketing world, you can bet that many businesses are using it to their advantage.
As detailed in the 2022 State of Marketing AI report, most marketers believe that AI has the potential to impact the way they work.
The report also highlights the role AI has in producing intelligent content. The top uses are:
Optimizing website content for search engines
Creating data-driven content
Content performance prediction
Away from written content, most marketers agree that AI helps to draw up customer personas and recommend targeted content in real-time.
Enough of the positives for now, though. Here are a couple of huge negatives.
However, the report found that many marketers lack confidence in using AI, and others feel they don’t have the training/education; that’s a real problem.
You see, learning how to use AI well is vital, as auto-generated copy can appear formulaic, making it difficult to stand out from competitors.
With that said, as I explain below, that doesn’t mean you should avoid using AI content generation.
Why Should You Use an AI Copywriting Tool?
There are a few reasons why marketers and copywriters might use these tools.
First, using AI content writing tools saves you time. These tools can analyze data much quicker than humans, so they can instantly generate sections, outlines, or full articles if that’s what you want.Also, just think about how convenient AI copywriting is. If you need bulk content, such as product descriptions, AI copywriting handles these jobs for you. That leaves you free to focus on more demanding marketing tasks like lead generation and KPI tracking.
Finally, AI content writing tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some content, an AI blog writer tool can help you get going again.
If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you. In addition, if you are a general marketer with many different roles, you can implement an AI content writer to help with areas like creating meta titles and meta descriptions.
AI Copywriting Limitations
Like any digital marketing tool, AI content writing tools have their limitations.
First, although AI tech is impressive, AI copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.
AI tools produce great copy, but just because it’s “new” content doesn’t mean it’s original.
What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in marketing. When it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.
In short, while it’s great for bulk projects, you might not find an AI content generator helpful for crafting those more emotive posts that need a personal touch and true creative thought.
Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. So although the writing (usually) makes grammatical sense, you still need to proofread the copy to identify any incorrect phrases and odd wording.
The takeaway? An AI blog writer tool or content generator can support your marketing efforts, but they’re not a complete substitute for human content creation. Just think of them as another useful add-on for your content creation toolbox.
Ubersuggest’s AI Writing Tool
If you’re new to AI content generation, you probably want an easy way to test its possibilities. That’s why I developed my own tool.
It’s an ideal starting point for experimentation, and I’ve made article creation as straightforward as possible with my AI tool. Just head over to the Ubersuggest AI Writer, enter your keyword into the long white box, and click ‘start.’
First, enter the keyword you want an article on. For this example, I chose ‘digital marketing.’
Then you select a title from the list provided. You don’t always have to use it at the very end. However, the AI tool bases a lot of the titles on what people are searching for.
- Copy.ai
Have you got writer’s block? Copy.ai is here to help. Copy.ai can help you go from stuck to inspired within minutes, from brainstorming topics to crafting social media posts.
How does it work? It’s a simple enough concept. Copy.ai uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch Copy.ai do the rest.
Key Features
One thing that’s great about Copy.ai is its ease of use. You only need to provide a few words to generate copy, including Instagram captions, product descriptions, and even listicles and thought leadership pieces in seconds.
However, what makes Copy.ai stand out is its suite of idea-generation tools. So whether you need a blog post idea or you’re just stuck on how to craft nurture sequences, Copy.ai gets you moving again.
Pricing
You can choose from three packages. There’s a free one, which limits you to 2,000 words a month, or for the $36 Pro package (billed at $432 annually), you get 40,000 words monthly. As part of the Pro package, you also get over 90+ copywriting tools, including discount/sales and nurture sequences. You can also create content in 25 languages.
If you want to support a larger team, you can contact Copy.ai for a demo using the ‘Request a Demo’ button on the site.
If you’re unsure if Copy.ai is suitable for you and don’t want to commit to a subscription, perhaps test out the free package first or try some of the free copywriting AI tools, which include:
Meta description generator
Call to action tools
LinkedIn headline generator
Sentence rewriter
TikTok content ideas
Paragraph generator
- Wordtune
We’ve all been there. We’re working away at an article, think we’ve done an incredible job, then we go back and take a second look at our work.
The problem? You know you could improve some of your content, but you just can’t see how.
We can’t all afford an editor, but the Wordtune AI copywriting tool is within many people’s budgets.
Wordtune works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.
Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it; this reduces editing time and enhances sentence structure while giving you the creative freedom to write your content.
- Copysmith
Need help scaling your marketing and driving growth through copy? Check out Copysmith.
Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the AI content writing tools you need to accelerate your growth through tailored marketing, not just create great copy.
Key Features
Copysmith boasts an impressive range of tools for busy marketing teams and copywriters.
For example, if you run an online store or sell on a platform like Etsy or Amazon, Copysmith has a whole range of tools purely for generating copy.
As a marketer, perhaps you need taglines to boost your brand profile. Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place at
- Wordsmith
Do you rely heavily on data for your day-to-day decision-making? Then you might want to check out Wordsmith.
This platform generates natural-sounding content by analyzing large data sets, so you can use it for everything from journalism to financial reporting.
Key Features
Wordsmith allows everyone to become a data expert by using an AI copywriting tool that transforms cold, hard data into insightful narratives. The company can boast the Associated Press, Yahoo! Sports, and the NBA’s Orlando Magic among its clients, and it’s capable of bulk content creation.
Wordsmith also offers easy scalability, lightning speed, and real-time analysis while allowing you to publish anywhere.
Pricing
The pricing structure isn’t public, so you need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.