If you’re a fashion marketer, or an agency working with a new fashion client, then you know that SEO is essential for online success.
But what makes fashion e-commerce SEO unique? And what are the best practices that you need to follow?
In this article, I’ll explain everything you need to know about SEO for fashion e-commerce. I’ll cover the basics of SEO, and explain why it’s so important for fashion businesses. Then I’ll take a look at the unique challenges faced by fashion marketers, and discuss the best ways to overcome them.
Why Does SEO Matter for Fashion E-commerce?
SEO is important for all businesses that want to succeed online, but it’s especially important for fashion e-commerce businesses, for a few reasons:
The fashion industry is extremely competitive. In order to succeed, you need to make sure that your store is visible in search results.
Fashion trends change quickly. This means that you need to be able to adjust your SEO strategy on the fly, in order to keep up with the latest trends.
Fashion customers are often looking for specific items. This means that your store needs to be optimized for relevant keywords, so that customers can find what they’re looking for.
If you want your fashion e-commerce business to succeed, then you need to make sure that you’re doing everything you can to optimize your store for search engines. At the end of the day, if you want more people to find your fashion brand online, SEO for fashion e-commerce is what you need.
What Makes Fashion E-commerce Unique?
There are a few things that make fashion e-commerce unique which need to be taken into account when optimizing a store for search engines:
The fashion industry is image-heavy. This means that your store needs to be optimized for image search, as well as traditional text-based search.
Fashion customers are often looking for specific items. This means that you need to be able to target long-tail keywords effectively.
There is a lot of competition in the fashion industry. This means that you need to be extra-vigilant about monitoring your SEO performance, and constantly looking for ways to improve your results. There is no room for “set it and forget it” when it comes to your SEO strategy.
These are just a few of the things that make fashion e-commerce unique. If you’re optimizing a store for this industry, then you need to be aware of these challenges, and find ways to overcome them.
Best Practices for Fashion E-commerce
So, what are the best practices for fashion e-commerce? Here are a few things that you should keep in mind.
Build a User-Friendly & Mobile Friendly Website
The first step is to make sure that your store is user-friendly and mobile-friendly because 69% of customers are shopping right from their mobile devices.
In the fashion industry, it’s important to make a good first impression. If your store is difficult to navigate, or doesn’t look good on mobile devices, then customers are likely to click away and never come back.
Make sure that your website is designed with the user in mind. Use clear and concise text, easy-to-use navigation, and high-quality product images. And test your site on multiple devices to make sure that it looks good and works well no matter where it’s being viewed.
In general, mobile friendliness means your page should appear clear, concise, and easy to read from a small screen. The page should load quickly, have clear navigation, and avoid popups that are difficult to close. Make sure your copy isn’t cut off or moved onto a separate line due to the smaller screen size. Your customers should have the same experience on your site no matter what type of device they are using.
Express does a great job of covering all the key details I mentioned. The text is concise and clear, the user can easily navigate it with a small screen, and any popups are easy to close. Whether they are on desktop or their smartphones, shopping is easy.
Optimize Your Product Pages for SEO
The next step is to make sure that your product pages are optimized for SEO. This means using the right keywords, and including all of the relevant information that potential customers might be looking for.
Make sure to include product titles and descriptions, as well as customer reviews and ratings. And use high-quality product photos to give visitors a clear idea of what your products look like.
In addition, you’ll need to make sure that your product pages are properly canonicalized. This means that if you have the same product in multiple colors or sizes, each page should be treated as a unique page. This will help to prevent duplicate content issues, and make it easier for search engines to index your pages.
Use Rich Snippets to Stand Out in Search Results
Another way to optimize your product pages for SEO is to use rich snippets. Rich snippets are bits of code that you can add to your pages, which help to improve your listings in search results.
For example, you can use rich snippets to display product ratings, customer reviews, and other information. This will help your listings stand out in search results, and can help to increase click-through rates.
Type almost any product description into Google search and you’ll see at least one type of rich snippet appear.